The AW20 look and feel used a combination of campaign imagery with soft, muted imagery to compliment it. The above is an example of a parcel insert I designed to encourage customers to use the code for 15% off.

The AW20 sale used a bold graphic with the darker brand colours to reflect the season. The ice cube shoot was set up, shot and retouched by me. This sale graphic spanned across email, affiliates and homepage. The above is an example of the direct mail leaflet we sent out to our VIP customers.